Leads, not clicks.
Google Partner
Most agencies report activity — clicks, impressions, an eye-catching graph. We report what a lead actually costs and whether it is trending down. Google Ads, built and managed around cost-per-lead by a Google Partner team.
How much should a small business spend on Google Ads?
Enough to buy real data, not so much that a guess gets expensive — for most local businesses that means a few thousand dollars a month in ad spend to start. The right number is set by how many leads you can handle and what a customer is worth, not by a package tier. We start smaller, prove the cost per lead, then scale what works.
Google Ads or Local Service Ads?
If you are a local service business, the answer is often both. Local Service Ads capture the highest-intent, ready-to-hire searches; Google Ads reach a wider set of queries and give you full control of the message. We usually run them together and move budget to whichever returns cheaper leads.
Not sure which fits first? See howLocal Service Ads work and where the Google Guaranteed badge fits alongside your search campaigns.
How fast do results come?
Ads can start driving leads within days of launch, but the first month is mostly learning — gathering data, cutting waste, and finding the winners. Cost per lead usually improves month over month as the account matures and the negatives list grows.
Do I own my Google Ads account?
Yes. The account is yours — we manage it, you own it. If we ever part ways you keep the account, the history, and every dollar of learning inside it. We do not hold accounts hostage.
What Google Ads management includes
Account build & structure
Campaigns, ad groups, and settings built around how your buyers actually search — not a template.
Keywords & negatives
The right search terms in, the wasteful ones out. We prune negatives every week so budget goes to real intent.
Bidding strategy
Bids managed toward cost-per-lead, not clicks or impressions. We test, then scale what pays.
Ad & creative testing
Multiple ads per group, tested against each other so the best message wins on real data.
Landing page guidance
The click is only half the job. We tell you exactly what the page needs to convert the visit.
Call tracking & reporting
Calls and forms tracked to the keyword, reported from our platform so you see cost per lead, not activity.
Measured in leads, not clicks
Two accounts, two industries, the same discipline: drive the cost per lead down and hold it there while spend scales.
13,278
leads in 12 months
North Texas waste & dumpster co.
$16.76
cost per lead
while tripling ad spend
~2.04x
real ROAS
North Texas waste & dumpster co.
A New Jersey HVAC company went from about 15 leads a month at $80–$300 each to 1,375 leads in a single month at $2.85. Across 2025 they booked 5,665 leads at $7.63, sustained over 18 months.
Figures from connected Google Ads accounts over 12-month windows.
Pairs well with
Local Service Ads
The highest-intent local searches, on a pay-per-lead model. Run alongside search ads.
Learn moreMeta Ads
Create demand before people search, then capture it with Google. Two halves of one funnel.
Learn moreWeb Design & Development
A fast, focused landing page is what turns a paid click into a booked call.
Learn moreA real person, accountable to you
One person owns your account and answers when you reach out — no ticket queue, no rotating contacts. You will know their name and have their direct line from your first call.
Meet your team on a callFrequently asked questions
How much should a small business spend on Google Ads?
Most local businesses start with a few thousand dollars a month in ad spend, set by how many leads you can handle and what a customer is worth — not by a package tier. We would rather start smaller, prove the cost per lead, and scale what works than burn a big budget guessing.
Google Ads or Local Service Ads — which should I run?
If you are a local service business, often both: Local Service Ads capture the highest-intent, ready-to-hire searches, while Google Ads reach a wider set of queries and let you control messaging. We usually pair them and shift budget to whichever returns cheaper leads.
How fast do results come?
Ads can start driving leads within days of launch, but the first month is mostly learning — gathering data, cutting waste, and finding the winners. The cost per lead usually improves month over month as the account matures.
Do I own my Google Ads account?
Yes. The account is yours — we manage it, you own it, and if we ever part ways you keep the account, the history, and the data. No hostage accounts.
What do you report on?
Cost per lead, lead volume, and where the budget went — reported from our own platform. Clicks and impressions are context, not the headline.
What does a lead cost you right now?
Book a 20-minute call and we'll review your account (or map a new one) and give you an honest read on cost per lead.
Prefer to type? Chat with us — a human answers.